Varvy’s SEO tool was once very popular – it repeatedly made lists of top free SEO tools, including ours. Varvy’s SEO tool was an easy-to-use site auditing tool, allowing users to quickly assess their website in-depth, providing a range of information like mobile performance, accessibility, security, robots.txt, and more.
Unfortunately, anyone looking to use the tools will discover their official website announcing that Varvy SEO tools were retired in 2024.
Can Varvy SEO tools be used in 2025?
There doesn’t seem to be any way to access Varvy’s tools. Their official announcement, live since at least May 2024, simple says:
The Varvy SEO tools are now retired until they can be redesigned and updated.
It isn’t known whether the redesign is currently underway, or how long the redesign may take. It’s likely the tool will remain defunct for the foreseeable future, if not permanently.
What are the alternatives to Varvy’s SEO tool?
Luckily, there are many great alternatives available at no cost. If your website is under 500 pages, Screaming Frog’s SEO Spider is free to use and is a robust alternative to Varvy’s SEO tool.
If and when Varvy’s SEO tool becomes available again, we will update this page to reflect its status.